Breaking into New Realms: How to Get into the Metaverse and Make it Work
Today, an increasing number of international brands are figuring out how to get into the Metaverse, capturing media attention worldwide. Considering that by 2026, the Metaverse is predicted to have a marketing value of a staggering $759bn, the urgency to understand how to get into the Metaverse and use it effectively for marketing becomes clear.
Dmitry Kornilov, CEO and co-founder of FFFACE.ME studio, offers insights on how to get into the Metaverse, create measurable and practical projects for brands, and make the most of this new realm.
THE JOURNEY ON HOW TO GET INTO THE METAVERSE
I will crush test this technology with the classic Product Value canvas. We understand that we don’t want to do projects that don’t have any value for the business. At the same time, projects that don’t bring value to consumers will not fly either. Finally, we cannot do projects that we can’t implement technically.
It becomes clear that we should find the value of the «modern-day Metaverse» for consumers and businesses, and by mixing them, we will find desired Metaverse projects that work.
THE METAVERSE TODAY
Getting In and Making It Work Considering that 99% of users don’t own VR devices, the Metaverse of today is essentially a web/app interface. Here, users exist as avatars and can navigate and interact with a 3D environment.
HOW TO GET INTO THE METAVERSE AND CREATE PROJECTS THAT RESONATE?
To understand how to get into the Metaverse and ensure the projects are effective, we need to put this technology through the classic Product Value canvas test. Projects without any business value are not desirable, and similarly, those lacking consumer value won’t succeed.
THE VALUE OF LEARNING HOW TO GET INTO THE METAVERSE
It becomes clear that we need to determine the value of the “contemporary Metaverse” for consumers and businesses. By blending these, we can better understand how to get into the Metaverse and develop projects that truly resonate.
UNDERSTANDING THE DESIRED METAVERSE EXPERIENCE VALUES
When considering how to get into the Metaverse, it’s important to remember that your experience needs to be accessible and interactive, catering to both emotional and rational values. It should also cater to self-centered needs, enabling your audience to share their experience and garner likes.
THE BUSINESS PERSPECTIVE
How to Get into the Metaverse Successfully For businesses, the key to understanding how to get into the Metaverse effectively involves minimizing risks and financial investments while maximizing PR awareness and audience engagement. To accomplish this, our outcomes must be measurable.
CHOOSING THE RIGHT PLATFORM
The First Step to Get into the Metaverse successfully, the first step is selecting the right platform and testing its usability with a small focus group. Your Metaverse venue should be established on a platform that aligns with your target audience’s digital habits.
HOW TO GET INTO THE METAVERSE:
CONTENT IS A KING
When figuring out how to get into the Metaverse, remember that the Metaverse itself isn’t enough. It’s just an interface for content consumption, so thoughtfully designing what you want to share is crucial.
NAVIGATING THE USER FLOW: ESSENTIAL TO GET INTO THE METAVERSE
Once you’re in the Metaverse, guiding your guests at each stage of the experience is crucial. You need to consider the user experience at each stage of interaction with your Metaverse venue.
PLANNING YOUR METAVERSE EVENTS
The Metaverse is barren without action scenarios and specific goals for each stage of the experience. You should plan events and create a schedule of activities that will engage the audience’s attention.
Making the Most of Your Metaverse Experience The initial Metaverse experience will require significant investments. It’s sensible to extract the most from this newly owned media and plan a series of events. This will optimize KPIs and ROMI.
INTEGRATING METAVERSE INTO YOUR OVERALL COMMUNICATION ECO-SYSTEM
Don’t launch your Metaverse in isolation. Here’s what your eco-system should look like: media outlets should write articles about your Metaverse project, you should promote the launch on social media, and engage in collaborations and partnerships. They will help to expand the reach of your Metaverse project.
ESTABLISHING PARTNERSHIPS IN THE METAVERSE
Let’s delve a bit more into partnerships. Metaverse projects are ideal for collaborations with artists, charities, and other brands. For example, for one of our upcoming Metaverse projects with a real estate agency, we will integrate an ATM from another client – a bank.
SMALL AND MEDIUM-SIZED BUSINESSES: HOW TO GET INTO THE METAVERSE
Lastly, this isn’t just theory. We also use this checklist for ourselves. For instance, the FFFACE.ME Metaverse showroom allows us to showcase our products in an immersive format and organize online events with industry experts for our clients.
YOUR BRAND’S METAVERSE SPACE CAN BE USED TO:
Showcase your products innovatively Become a part of the Metaverse trend and help customers understand how it works Host online events, product presentations, and expert-led lectures.