AR installation and Phygital Collection

Industry: Fashion
Brand: Bershka
Product: Phygital

Bershka brought its Semi-digital Clothing collection to life with in-store AR installations that enabled immersive try-ons, content creation, and on-site purchases. FFFACE created the AR installation at the Vittorio Emanuele flagship in Milan, overlaying augmented garment designs so visitors could virtually try pieces, capture shareable content, and complete purchases.

Milan Vittorio Emanuele
In-store Activation
Virtual fitting
Social-ready
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