AR Filter for Puma GutterMelo

Industry: FashionSport
Brand: Puma
Product: AR Filters

A branded AR Filter turned the GutterMelo MB.0.3 sneaker launch into a social-ready moment, driving on-platform engagement with a signature heat-shot effect. FFFACE built an Instagram AR Filter accessible via IG filter tab that let fans create and share launch-focused content to amplify visibility.

Instagram
Sneaker Launch
User-generated content
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