Phygital Retail Activation

Industry: Fashion
Product: AR Mirrors

Bershka brought Semi-digital Clothing to the high street, letting shoppers create varied social content from a single garment. FFFACE x loook.ai created AR Mirrors in Colombo Shopping Centre, Lisbon that overlaid updateable AR layers on physical clothing to enable fresh looks and reduce consumption.

Phygital Clothing
AR Mirrors
Content Creation
Colombo Shopping Centre, Lisbon
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