NYFW Paradoxe Virtual Flower Lab

Industry: BeautyEntertainment
Brand: Prada
Product: AR Mirrors

At the Prada Paradoxe Virtual Flower Lab pop-up, an AR Mirror let guests embody the fragrance's floral aesthetic while creating instantly shareable branded selfies. FFFACE x LOOOK.AI built the AR Mirror with an exclusive Ines Alpha filter, integrated into the Future Lab pop-up during NYFW to bridge offline engagement and online UGC aligned with Prada’s campaign.

Hundreds Personalized AR selfies
Organic UGC Instagram & TikTok
Fourth activation for Prada Beauty
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