TikTok Effect — Pride Digital Makeups

Industry: BeautyEntertainment
Product: AR Filters

Pride meets digital beauty: a TikTok effect that turned 11 Pride flags into shareable makeup looks and ignited rapid community participation. FFFACE created 11 Pride-themed digital makeups with Wondermilk as a TikTok effect users could try via the 'Which Pride Flag Are You?' filter, driving 20 million impressions and 100K+ user-generated videos in 48 hours.

20M Impressions (48h)
100K+ User videos
11 Pride digital makeups
Our work together
will be legendary!
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