A lot of people are using AR to make purchase decisions... and plan to keep doing so
AR captures consumer attention
AR delivers almost 2x the levels of visual attention compared to their non-AR equivalent,
leading to improved memories and more powerful responses from consumers.
Snapchatters who frequently use AR with their family and friends are 87% more likely to pay attention to a brand.
AR is a creative vehicle
Snapchatters are 1.6x as likely to be AR creators.
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